As suggestive from the name, SMS marketing is a type of marketing campaign carried out through the use of mobile phones or cellphones. SMS is an acronym for short message service. It is a text message sent to a mobile phone. In SMS marketing the text message sent promotes a service or product. Companies use this type of marketing strategies to reach to the consumers directly and communicate important information to them about their product, service or new package they introduce. The text messages sent are carefully created. Though it is short but they pass important information to the receivers. SMS marketing became popular in 2000s and today, it has become a widely acceptable means of advertising, marketing and promoting a product or a service. However, there are legislations guiding this form of marketing in many countries. In most countries, the permission of the receivers are required before SMS can be sent to them. Today, a number of software and applications have been introduced for SMS marketing. With some software, you will be able to collect mobile numbers from a particular location or a number of locations. There are applications that will enable you to send the SMS easily. You can purchase quality SMS marketing software at a good price from us in this webpage of our website.